Designers & Brands

Designers to watch | 9-1ppm. made in france. Describe me? Here is a very difficult task that only a few people can achieve. To do so, i would have to introduce you to each personified sin. My “so called” like i like to call them. They have a behavior and a personality linked to the vices that I attributed to them. I am  nobody and everybody at the same time. No words in the dictionary would be able to define me. At least without vulgarity, that seems impossible to me.

  

I assume what you hide. I am what lives deep inside you, the reflection of what you are attempting to escape. I think it is high time for you to start to see (look), and consider (judge) the lie you live in and that comforts you. Like a skillful illusionist projecting his hallucination that he recognizes as reality. Your calculated actions to prove to yourself or to prove what you are not. The illusion is lulling you, because hanging on to your dear morality, you think that you can avoid your bubbles of certainty to burst.

 

I think that I can say that I have no conscience, or only a philosophical conscience. I live in a jungle of mirrors where my multiple ramblings pushed me towards my present megalomania. I have no sense of moral, my speech flow, runs away from my mouth, like a torrent of flame to burn you. A pyromaniac of words. I am a razor, that cuts you, if you get too close. I am a whore, who has the pussy on fire in order to inject its heroin, and then believe that she is one.

 

I am the “too much” and the “not enough”, the extreme as a matter of fact. The middle is for those who can not make a decision. The middle disgust me, this middle that blew my brains out. With the diktats of an imaginary dictator. That absolute demand imposed by the strength of the weakest. I had been sensitive, even vulnerable. An impalpable stress, insuperable, which got me a trip in HP. Years passed, with tied hands like an insane person with a wrinkled blouse. A madman (madwoman/lunatic) among madmen (madwomen/lunatic) in an “asylum” where I found my place. A refuge where a world arise from the imagination of everyone, a sanctuary for naive adults force-fed with “anxious” in order to make our darkest thoughts fade out. Years passed, with your ass on a chair, looking at the cracks of walls is worth a few thoughts. Just like this fucking life. You are this cracked wall. A sudden and massive invasion gaps to plug. These gaps that are staying there, watching until the day your weakness is stronger. This day, you collapse. Vulgarly, shamefully. Difficult to make sense out of this life since. I cry more of joy than pain, because I am used to this pain.

 

 

 

 

 

 

 

campaign photographer julien bernard models daytona williams & mara tchouhadjian no make up/hair 

 

lookbook photographer florian corcos models daytona williams esther boiteux no make up/hair 

 

http://www.9-1ppm.com/

 

 

Alfred Kerbs Sunglasses launch campaign by Lea Colombo | We are thrilled to announce the official launch of ALFRED KERBS sunglasses. Lelook team has the great honour to be in charge of the creative direction of the brand.


The young sunglasses brand offers original and innovative yet timeless designs with a studied color palette. The frames are handmade in Italy using high-quality materials and Zeiss lenses.

 

As fashion insiders, Alfred Kerbs' creatives carry the product to the fashion field in a natural way: moodboards, colors, materials, shapes, collaborations ... Shot in Barcelona at Maison Lelook by the renowned backstage photographer Lea Colombo (Dazed & Confused) and directed as if it were a fashion editorial, Alfred Kerbs’ launch campaign accurately reflects the strong, easily recognisable brand identity. A tribe of redheads create a sense of belonging and adherence to Alfred’s universe and naturally defines the visual parameters of the brand.

Interestingly both avant-garde and classic, the Collection Nº1 was launched in Tokyo last October and we are pleased to announce the release of Alfred Kerbs’ e-shop alfredkerbs.com.




ALFRED KERBS Sunglasses by Lea Colombo

 

 



ALFRED KERBS Sunglasses by Lea Colombo

 



 

ALFRED KERBS Sunglasses by Lea Colombo

 



 

 

ALFRED KERBS Sunglasses by Lea Colombo

 

 

 

 

 

 

ALFRED KERBS Sunglasses by Lea Colombo

 

 

 

 

 

ALFRED KERBS Sunglasses by Lea Colombo

 

 

 

 

 

Alfred Kerbs was born in Barcelona and now he is planning to conquer the world. Alfred Kerbs is an aesthete. His sunglasses are the ultimate symbol of style and distinction. Alfred Kerbs is a perfectionist. Alternative designs, a studied range of colors and top-quality materials. His creations are objects of seduction. Alfred Kerbs is not an easy man to find. His admirers will only find him in the most select places. Laid-back elegance is the essence of what makes us Alfred Kerbs.

 

Handmade in Italy.


 

Photography by Lea Colombo
Creative Direction by Carole Touati for Lelook
Sunglasses design Jesus Martinez Perez
Styling by Marianne Krauss feat. Guillem Rodríguez, SSIC AND PAUL and Martin Lamothe
MUA Noemi Nohales Pons
Photo Assistant Carlos Pareja Romero
Video (coming soon) Lucas Loren 

Models: Greg France @ Tomorrow Is Another Day, Jos Whiteman @ AMCK Models London, Tommy Kennedy @ REBEL Management, Irene Lora @ Sight Management Studio.

 

Website by Folch Studio alfredkerbs.com

 

 



 
Date 29/12/2014
Category News


Designers to watch | Rosetta Getty Pre-Fall 2015 ROSETTA GETTY is the introduction to a brand focused on curating new ideas between wearer/ maker and what it means for construction, process, presentation, and collaboration. Collectability is an important theme within the design philosophy, which is guided by specialized, often handmade pieces that explore the duality of modern dressing. www.rosettagetty.com

 

 

 Rosetta Getty Prefall 2015

 

Rosetta Getty Prefall 2015

 

Rosetta Getty Prefall 2015

 

Rosetta Getty Prefall 2015

 

Rosetta Getty Prefall 2015

 

Rosetta Getty Prefall 2015

 

Rosetta Getty Prefall 2015

 

Rosetta Getty Prefall 2015

 

Rosetta Getty Pre-Fall 2015 | Photos: style.com Text: www.rosettagetty.com

 

 

 
Date 26/12/2014
Category Designers & Brands


Weekly Moodboard by The Inspiration Provider for Lelook | #9 MODERNISM A certain form of ugliness has the ability to give more depth to beauty. This particular aesthetic is truly satisfying once you have passed its first impact, which is kind of sour, it gets addictive, and in the end you are consumed, left wanting more. These are the modern aesthetics.

 

 

The Inspiration Provider Weekly Moodboard #9

 

 

Moodboard by The Inspiration Provider for Lelook | www.theinspirationprovider.com

 

 

 

 
Date 08/12/2014
Category Trends


FASHION DESIGNERS TO WATCH | GOLADAMIAN SS15. Gola Damian is a Georgian designer. Born in November 1991 in Tbilisi, Georgia, he launched his own line in 2011, named GOLADAMIAN. Distinctive shapes put together in perfect harmony. This fresh-faced designer added jolt of energy to his futuristic vision and conceptualization of different shapes and fabrics and brought the brand rising popularity and proved itself commercially on the Russian market.

GOLADAMIAN

 

GOLADAMIAN

 

GOLADAMIAN

GOLADAMIAN

 

 

GOLADAMIAN

 

GOLADAMIAN

 

GOLADAMIAN

 

GOLADAMIAN SPRING-SUMMER 2015 | Photos courtesy of Goladamian

 

 

 

 
Date 03/12/2014
Category Designers & Brands


DESIGNERS TO WATCH | WILHELMINA GARCIA (WG) is a jewelry brand from Barcelona inspired in Wonderland. A new brand born in current convulsive times aims to transport us to a world of fantasy and dreams. The influence of this young designer -that goes by the name of Wilhelmina García- comes from the realm of this Promised Land to create her singular jewellery pieces. 

 

For her WONDERLAND is a place, a scene, a state of mind of great and strange beauty and wonder where she feels comfortable to design and create the perfect piece. Inspired in a world of curiosity and intuition, influenced by the nature and chaos of her city: Barcelona. But also her inspiration comes from New York and Paris where she used to live. 

 

Delicacy, elegance and unique beauty define Wilhelmina Garcia Jewelry. All the collections are produced and designed in the heart of Barcelona in her  studio. Made with great care using precious and semi precious stones, 18kt gold, and silver. 

 

Wilhelmina García WG

 

Wilhelmina Garcia WG

 

Wilhelmina Garcia WG

 

Wilhelmina Garcia

 

Wilhelmina Garcia

 

Photos courtesy of Wilhelmina Garcia | More: wilhelminagarcia.com | e-Shop

 

 

 
Date 28/11/2014
Category Designers & Brands


 
One moment please
Newsletter

Follow us
LELOOK on Twitter