PREVENTI was born in 1999 from a desire to emphasise and share the authentic luxury of craftsmanship, of a completely manual process placed in a modern, evolved and global context. A “participated” brand with the desire to describe and to define itself through its admirers and the story of their lives. There is an emotional network at the foundation and in the growth of PREVENTI which starts in the Spanish sunshine next to the Alicante sea, where a consolidated company, which already produced shoes for important international fashion brands, decided to bet on the creation of a collection of niche men’s shoes combining excellence in hand craftsmanship with the best production techniques available.
Within the PREVENTI Collection, an exciting adventure is growing: The Global Nomads Project. A collection of selected models, dedicated to and personalised by people with whom PREVENTI shares a vision, a way of working, living and imagining. They are not the last-minute famous, but true nomads in the daily world who walk out in front, with their shoes and their thoughts: a capsule collection, with special packaging, for “testimonials” in the real life who share the PREVENTI taste such as: Mark Tungate (Writer and journalist, expert in luxury branding – France), Toni Espuch (Interior Designer, Spain) or Felice Limosani (Digital storyteller- Italy).
PREVENTI presented its new collection in Barcelona at a gorgeous venue, AZUL TIERRA (Calle Córsega, 302).
PREVENTI SHOES OPEN DAY | AZUL TIERRA BARCELONA | INFO: www.preventishoes.com
THE SHOPPING NIGHT BARCELONA | On Thursday 28th of November, the 2013 edition of Barcelona Shopping Night will invade for the fourth time one of the most emblematic shopping avenues of Barcelona: the Paseo de Gracia. This year's edition pays tribute to two of the greatest composers in the history of opera: the bicentenary of Giuseppe Verdi and Richard Wagner birth.
Shops will be opened from 8pm to 1 am.
Special feature: 14 Fashion Designers for 9 Valkyries and 10 Dancers
Krizia Robustella, Sandra Casas, Ainoha Gormaz, Néstor Osuna, María Roch, Ssci and Paul, Marc Campoy, Adaya Roiss, Aitor Martinez, Made on Sunday, Guillem Rodriguez, Pedro Cappella have offered their own vision through the design and creation of the Valkyries and dancers costumes.
THE SHOPPING NIGHT BARCELONA has signed an agreement with Modafad so that up-and-coming designers can bring their creativity to the event. Their contributions can be seen at the The Opera: Prêt à Porter-Clear Channel area, in the garments worn by the Valkyries and the dancers as well as the dancers' shoes. Modafad will also be present in the Rigoletto area, together with other city design schools, such as the Istituto Europeo di Design (IED), the Escola Superior de Disseny i Moda Felicidad Duce, the Escola Superior de Disseny de Barcelona (ESDI), and the Escola Superior d’Imatge i Disseny (IDEP).
In order of appearance: SSIC and PAUL, KRIZIA ROBUSTELLA, MARÍA ROCH, GUILLEM RODRIGUEZ | THE SHOPPING NIGHT BARCELONA, 2013
LVMH launches the LVMH Young Fashion Designer Prize | Today LVMH announced the creation of the LVMH Young Fashion Designer Prize. Each year, the prize will celebrate a young designer recognized for his or her exceptional talent. LVMH will also recognize three recent fashion school graduates, offering them an opportunity to join the design team at an LVMH brand for one year.
For the LVMH Prize, the Group has asked eight creative directors from its Fashion Houses to select the most promising young fashion designer each year. The members of the jury for the first edition of the prize in 2014 will be composed of eight creative directors from LVMH Fashion Houses including: Nicolas Ghesquière (Louis Vuitton), Marc Jacobs (Marc Jacobs), Karl Lagerfeld (Fendi), Humberto Leon and Carol Lim (Kenzo), Phoebe Philo (Céline), Raf Simons (Dior) and Riccardo Tisci (Givenchy).
The designers will be joined by Delphine Arnault, Jean-Paul Claverie (advisor to Bernard Arnault and head of corporate philanthropy for LVMH) and Pierre-Yves Roussel (Chairman and CEO of the LVMH Fashion Group).
The winner will receive a grant of 300,000 euros, as well as personalized assistance from a special LVMH team in developing their company for a period of twelve months. This support will include all crucial areas of expertise that are critical to successfully building a nascent fashion brand - including advisement on intellectual property, sourcing, production and distribution, image and advertising, marketing, etc.
CANDIDATES: The LVMH Prize is open to designers under 40 years old who have presented and sold at least two women's or men's ready-to-wear collections.
DATES: Applications will be accepted beginning today and until February 2, 2014 exclusively through the official LVMH Young Fashion Designers Prize website at www.lvmhprize.com.
The website has been envisioned as a collaborative platform, where the public is invited to discover and interact with young design talent through a unique digital hub.
A panel of international fashion experts including journalists, stylists and buyers will help establish a shortlist of ten finalists who will be presented to the Prize's Jury.
The inaugural winner will be announced in May 2014.
The LVMH Prize will also recognize three young graduates who have completed a university program in fashion design. The three winners will each win 10,000 euro. They will also receive an invitation to join the design team at an LVMH brand for one year. Candidates for this award may apply exclusively through www.lvmhprize.com.
FASHION NEWS | The LVMH Young Fashion Designer Prize | First edition | Website: www.lvmhprize.com
A.W.A.K.E by Natalia Alaverdian Spring 2014 | Rooster tribe. A.W.A.K.E is an acronym for "All Wonderful Adventures Kindle Enthusiasm". Born in Moscow and raised in Belgium, Natalia Alaverdian is a stylist and fashion editor for the Russian edition of Harper’s Bazaar and presented her first collection in the year 2012 describing her style on fashion as a "fresh take on feminity". After paying tribute to the giraffe in her first collection, she dedicated her spring 2014 proposal to the proudest of all, the rooster!
A.W.A.K.E by Natalia Alaverdian Spring 2014 | Fashion Trends | Photos courtesy of A.W.A.K.E
ISA ARFEN Spring-Summer 2014 | London-based womenswear label ISA ARFEN was founded in late 2011 by Serafina Sama, following a small collection of summer dresses inspired by the retro glamour of Slim Aarons’ society photographs. The pieces were sold exclusively through private sales, and the enthusiastic response led the designer to develop these initial themes into a broader collection that combines a strong sense of tradition with a modern, eclectic attitude.
Growing up in Ravenna, Italy, Serafina was surrounded by strong female figures whose individual, eccentric and irreverent styles are reflected in the ISA ARFEN design aesthetic. Drawing on the canons of Italian style with equal doses of pride and irony, the label is relaxed, feminine and fun, shot through with a touch of aristocratic sensibility.
“To me fashion is about desire, beauty and fun. It’s not about dressing up in a costume. Isa Arfen is about a real woman dressing for her real life and really enjoying it.”
Serafina Sama graduated from Central Saint Martins School of Art & Design in 2006 having gained studio experience at Marni, Lanvin and Marc Jacobs. For the following two years she worked in Paris as design assistant at Chloé before returning to London in the summer of 2008 to start a family. She subsequently worked on free-lance projects for Chloé, Louis Vuitton, Acne and Charlotte Olympia.
ISA ARFEN Spring-Summer 2014 | Photos courtesy of ISA ARFEN
VIONNET ACCESSORIES | Spring 2013 Madame Vionnet was defined as the “architect among dressmakers” founded her fashion house in 1912, being forced to close it just two years later due to the onset of the First World War. She became enormously successful in the Twenties, a success that culminated in 1923 when she opened her new premises on Avenue Montaigne, referred to, at that time, as the “Temple of Fashion”, a spectacular venue-atelier-boutique, the result of collaboration between the architect, Ferdinand Chanut, the decorator, George de Feure and the crystal sculptor, René Lalique.
She founded her maison in Paris, in 1912, impressing the world of couture with her totally innovative approach, her sartorial skills and the perfect balance between experimentation and elegance. The inventor of the bias cut, “coup en bias” – which she protected from imitations with a copyright and documents of authenticity – and the celebrated queen of draping, which she tested using long cuts of crêpe, crêpe de chine, gabardine and satin on mannequins measuring 80 centimetres – half the size of an average body – Madeleine Vionnet was a star player in that revolution which, starting from the nineteen tens, modernized women’s clothing.
She liberated the body from stays and corsets, making women’s personalities, their wellbeing and their dreams the centre of fashion. Drawing inspiration from Greek art, she created garments that clung to the shape of the body, with a fluidity that echoed its movements, in the conviction that dresses must take on the personality of the person wearing them. In fact, she would say, “when a woman smiles, then her dress should smile too”.
Currently, the Chairwoman and Creative Director of the 100 year old fashion label Vionnet, is Goga Ashkenazi.
VIONNET RINGS & NECKLACES | SPRING 2013
FOOTWEAR | DEUX SOULIERS AW2013-14 - Deux Souliers inspires in true footwear classics to create timeless collections and to present one contemporary insight into craftsmanship, providing into every collection, new colors and materials but having a firm respect to its identity. As a slow fashion brand, DS has created a responsible and accessible alternative, together with craft ideas, within a broadened business vision. 100% made in Spain, each model is made with natural cow leather and noble high quality leather which ages beautifully with time and character.
The collection ranges from high to flat heels, exploring leather, fabrics and colour. DS’ new collection has shoes designed for men and women.
DEUX SOULIERS AW2013-14 | www.deuxsouliers.com