Alfred Kerbs Sunglasses launch campaign by Lea Colombo | We are thrilled to announce the official launch of ALFRED KERBS sunglasses. Lelook team has the great honour to be in charge of the creative direction of the brand.
The young sunglasses brand offers original and innovative yet timeless designs with a studied color palette. The frames are handmade in Italy using high-quality materials and Zeiss lenses.
As fashion insiders, Alfred Kerbs' creatives carry the product to the fashion field in a natural way: moodboards, colors, materials, shapes, collaborations ... Shot in Barcelona at Maison Lelook by the renowned backstage photographer Lea Colombo (Dazed & Confused) and directed as if it were a fashion editorial, Alfred Kerbs’ launch campaign accurately reflects the strong, easily recognisable brand identity. A tribe of redheads create a sense of belonging and adherence to Alfred’s universe and naturally defines the visual parameters of the brand.
Interestingly both avant-garde and classic, the Collection Nº1 was launched in Tokyo last October and we are pleased to announce the release of Alfred Kerbs’ e-shop alfredkerbs.com.
Alfred Kerbs was born in Barcelona and now he is planning to conquer the world. Alfred Kerbs is an aesthete. His sunglasses are the ultimate symbol of style and distinction. Alfred Kerbs is a perfectionist. Alternative designs, a studied range of colors and top-quality materials. His creations are objects of seduction. Alfred Kerbs is not an easy man to find. His admirers will only find him in the most select places. Laid-back elegance is the essence of what makes us Alfred Kerbs.
Handmade in Italy.
Photography by Lea Colombo
Creative Direction by Carole Touati for Lelook
Sunglasses design Jesus Martinez Perez
Styling by Marianne Krauss feat. Guillem Rodríguez, SSIC AND PAUL and Martin Lamothe
MUA Noemi Nohales Pons
Photo Assistant Carlos Pareja Romero
Video (coming soon) Lucas Loren
Models: Greg France @ Tomorrow Is Another Day, Jos Whiteman @ AMCK Models London, Tommy Kennedy @ REBEL Management, Irene Lora @ Sight Management Studio.
Website by Folch Studio alfredkerbs.com