For the second season in a row, Ermanno Scervino has chosen Alice Dellal as testimonial for the Spring/ Summer 2012 campaign. "The unconventional, modern beauty that Alice embodies is just what I was looking for for this campaign, because when meeting with the world of couture It transmits the contemporary essence of a new concept of femininity, " says Ermanno Scervino. "Who could better interpret rock royal style than she?"

Francesco Carrozzini's color photography infact exalts this style concept, signed by Ermanno Scervino, in a creative fusion of anticonventionalism, luxury and of thinking outside the box and artisanal expertise.

The water eroded walls of an empty swimming pool in the campaign's background evoke, in an almost surreal ambience, those in the film This must be the Place.

The new campaign will be visible on the most important international magazines, and through a video version, on the website www.ermannoscervino.it.