Alena Akhmadullina fashion brand was created in 2001 by Alena Akhmadullina, fashion designer from Saint Petersburg and graduate of the Technology and Design Academy. The brand and designer herself have become one of the most influential designers in modern Russia.
Resort 2016 is a stellar example of her extraordinary craftsmanship, each piece inspired by the Russian folktale of Sadko, presented in contemporary styles. As the story goes, Sadko was cast overboard for not paying due respect to the Sea Tsar, but his musical skills won over the Tsar who not only spared his life, but also gave him a wife. Drawing quite literally on the story, raucous waves are a repeated motif in Akhmadullina’s Resort 2016 lookbook, presented as 3-D tufts of fur, contrasting denim panels, hand-embroidered cashmere textures, and mesmerizing prints.
Photos courtesy of Alena Akhmadullina