J Moon is a freshly launched based in London womenswear label. Designer Jay Jinhee Moon graduated from London College of Fashion in 2014. Jinhee was the one of twenty seven finalists chosen to present collection at the LCF 2014 BA Press show and was the winner of 'The Best Directional Use of Colour & Textile Award' at the show.
The AW15/16 collection was presented at Fashion Scout showroom during Paris Fashion Week too. Jinhee finds fun in trying new things to get inspirations from lifestyle and is particularly keen on artworks to apply to her unique aesthetical and interesting fashion design. She loves to make experimental garments with unusual mixture of textures, colours and shapes. As playful and odd as it is new and interesting, J Moon aesthetics has a unique DNA-signature.
Photo courtesy of MOON J