Designers we love: EUDON CHOI | Born in Korea, EUDON CHOI initially trained as a menswear designer in Seoul, acquiring an in-depth knowledge of tailoring techniques and a great eye for detail. After 4 years of experience in menswear, he moved to London to attend the Royal College of Art's MA in womenswear.
In September 2011 Eudon was invited by Anna Wintour and Franca Sozzani to present his S/S 2012 collection at Milan Fashion Week in honour of THE VOGUE FASHION FUND and his success has continued, having been awarded with the Samsung Fashion and Design Fund and the LYCRA® Style Emerging Talent Award at the WGSN Global Fashion Awards in New York.
EUDON CHOI has an international appeal having been stocked in some of the world's most prestigious stores including Selfridges & Co(London), Browns Focus (London), Luisa Via Roma (Italy), Harvey Nichols (Hong Kong) and 10 Corso Como(Korea). His clothes have also appeared on the pages of Elle, Harper's Bazaar, Stylist, Marie Claire and Vogue.
Eudon lives and works in London.