PREVENTI was born in 1999 from a desire to emphasise and share the authentic luxury of craftsmanship, of a completely manual process placed in a modern, evolved and global context. A “participated” brand with the desire to describe and to define itself through its admirers and the story of their lives. There is an emotional network at the foundation and in the growth of PREVENTI which starts in the Spanish sunshine next to the Alicante sea, where a consolidated company, which already produced shoes for important international fashion brands, decided to bet on the creation of a collection of niche men’s shoes combining excellence in hand craftsmanship with the best production techniques available.
Within the PREVENTI Collection, an exciting adventure is growing: The Global Nomads Project. A collection of selected models, dedicated to and personalised by people with whom PREVENTI shares a vision, a way of working, living and imagining. They are not the last-minute famous, but true nomads in the daily world who walk out in front, with their shoes and their thoughts: a capsule collection, with special packaging, for “testimonials” in the real life who share the PREVENTI taste such as: Mark Tungate (Writer and journalist, expert in luxury branding – France), Toni Espuch (Interior Designer, Spain) or Felice Limosani (Digital storyteller- Italy).