i-D are competing with global fashion magazines in the Swatch New Gent Lacquered competition: From the Streets. Soho is the entry from i-D for the most stylish and inspirational street.

Swatch + i-D ...when collaboration with brands gives rise to beautiful projects with beautiful individuals.


The film features Vicky McClure, This is England great actress who firmly believes home is where the heart is. To i-D, Vicky McClure was the ideal icon for the Swatch “I Heart” Campaign.


Swatch is launching the New Gent Lacquered collection of watches with a heart. To help celebrate the launch of the Heart watch, Vicky took i-D around both Soho and Nottingham, exclusively revealing the places that inspire her and the sites that make her tick; from Soho Square and Tricia’s Bar in London to the Carlton TV Workshop and Wollaton Park in Nottingham. "Soho has a real individuality about it, it's got a very special vibe I haven't seen in any other areas in London. It's a very creative area with very creative people", she said.


England lovers, we invite you to follow Vicky on this inspirational ride.


Swatch with a heart | i-D magazine

i-D | Swatch with a heart | Vicky McClure


Photography George Harvey

Film Stills Joe Cohen


Info: i-donline.com/2012/03/swatch-with-a-heart/

Date 30/03/2012
Category Designers & Brands


Le Goût 30/03/2012 23:17:17

Congrats!!! ; )

SuzyBlues 30/03/2012 12:41:16

it seems like the 90's brand is making a big comeback

Anonymous 30/03/2012 12:40:34


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