SHUSHU/TONG is a high-end independent designer brand based in Shanghai combining grunge street style with exclusive tailoring finish. Target clients are girls who have passion for fashion with personal aesthetics, people working in creative industries including artists, stylists and designers looking for something unique and interesting. The designers Liushu Lei and Yutong Jiang who graduated from London College of Fashion MA Womenswear.

 

 

 

The two latest collections FW16 and SS16 present a fresh and feminine aesthetics featuring sophisticated tailoring, prints such as Vichy checks or stripes. SHUSHU/TONG Fall winter 16 is inspired from the Japanese pop singer Kyary Pamyu Pamyu and called "Adult baby". The silhouettes are a mix between modern, grunge, minimal and girly.

 

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fashion collage shushutong FW16

 

Photos courtesy of Shushu/Tong

 


 
Date 13/05/2016
Category Designers & Brands


Hanako was born in Tokyo but raised in New York City. She gained experience by doing several fashion internships. She launched her own label ADEAM with a capsule collection of 15 pieces. She presented her following collection during Shanghai Fashion Week, Tokyo Fashion week and New York Fashion week. 

 

 

 

ADEAM takes its inspiration in Tokyo and New York to create collections that infuse art and wearability, tradition and inspiration. The designer is using Japanese art and craft techniques. She transmit the Zen notion of "fusoku no bi": beauty in imperfection; that results in cool looks with a pale pink as a guideline.

 

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ADEAM FW16 collection fashion collage

 

Photos courtesy of ADEAM

 
Date 10/05/2016
Category Designers & Brands


 

Mood Board. C'est Bleu.

 

 

Mood Board. C'est Bleu.

 
Date 05/05/2016
Category Trends


South Korean fashion designer Park Seung Gun is the Creative Director of his own label PUSH BUTTON that he launched in 2003. The excellent work of the designer has been awarded in 2013 with the CFDK Prize. 

 

 

 

PUSH BUTTON FALL 2016 collection was presented during Seoul Fashion Week and included both feminine and masculine outfits. For this 12th show, Park Seung Gun created an "upside down inside out" streetwear collection featuring fur outwears, sophisticated fabrics such as silk, velvet and leather. The designer also teamed up with the Korean Illustrator Nanan for a kitchy result. 

 

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Pushbutton Seoul Fall 2016 fashion catwalk collage

 

Photos courtesy of vogue.com

 
Date 04/05/2016
Category Designers & Brands


The Central Sant Martins' graduated Jinwon Woo launched in 2010 a street wear label called ROCKET X LUNCH. The brand has held 4 collections every year and has been active in South Korea and internationally. Rocket x Lunch displays unexpected designs through mixing elements and surpassing common expectations. By doing so, ROCKET X LUNCH has become a popular brand, which is accepted as edgy and original with reasonable pricing among the young fashion influencers.

 

 

 

ROCKET x LUNCH presented its FALL 2016 collection during Seoul Fashion week. Volumes are oversized, colorblocks and a large diversity of material is used. The collection is called “Declaration of Idiot” and offers a 80's inspiration touch. As a result, the silhouettes give an air of nonchalance to the looks. 

 

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DESIGNERS TO WATCH | SEOUL FALL 2016 Rocket x Lunch fashion collage

 

Photos courtesy of vogue.com

 
Date 02/05/2016
Category Designers & Brands


 
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